Meet The Owner

As the owner of Ten Brooke LeAnne, Brooke Martin picks out every piece of clothing and accessory on the store floor and website.

From a young age, Brooke dreamed of having a career in the fashion industry. In college, she studied at Illinois State University, where she attained her degree in Fashion Merchandising and Design. Not only did she learn the ins and outs of business in the fashion world, but grew to love the design aspect of fashion. While in college, she started designing her line of clothing and accessories called Brooke LeAnne Designs. Today, you will find her personal design touch throughout Ten. While she does not sell her designs, she frequently designs dresses and outfits to be featured as the centerpiece of her store window.

After graduating college in 2013, Brooke researched how to open her own boutique and began to develop her brand. When it came to naming her store, she already knew the perfect name: Ten Brooke LeAnne. Ten has always been Brooke’s lucky number and she constantly finds the number appearing throughout her life. She then added Brooke LeAnne to her store’s name as a tribute to her own clothing and accessories line of designs.

The location of Ten Brooke LeAnne was also chosen in 2013, and her store opened later that year on Black Friday. Brooke’s goal was to bring the style of New York boutiques to a local destination, in Effingham, Illinois.

Brooke’s successes would not have been possible without the help of her mother, Janet Zerrusen. Janet has been by Brooke’s side every step of the way and can frequently be found assisting customers or helping Brooke pick out new items and researching brands.

Brooke and Janet love assisting customers and helping them find that Perfect Ten outfit. They strive make sure every customer leaves Ten feeling comfortable and confident.